What is Salesforce B2B commerce?

ecommerce is not only the online shopping for daily need of people, but any business organization can sell and buy to and from another organization which mean business to bussiness online purchase is B2B commerce.

Salesforce B2B commerce is an online ecommerce platform designed specifically from business for online purchase. It enabled companies to create ecommerce storefronts and experiences for their bussines customer.

B2B Commerce is designed to support complex B2B buying relationships

B2B is not just selling items from an online catalog, it provides exceptional online buying experience,  B2B Commerce delivers a seamless multichannel relationship with business buyers. It gives sales reps and CSRs a holistic view of the customer so that they can provide a personalized, 1:1 buying experience.

B2B Commerce makes business buying easy and individualized. It provides the ability to exceed expectations and hide businesses complexity for customers with:

  • Personal catalogs with her exclusive items
  • Accurate pricing based upon contract or segment
  • Large orders of hundreds or thousands of SKUs
  • Fast and easy reorders as simple as two clicks
  • Personal branded site
  • Advanced shipping options, allowing for multiple delivery dates and locations
  • Preferred payment methods, such as purchase orders, automated clearing house transactions (ACH), and credit cards

Since B2B transactions are often made over time by long-term customers, capturing commerce data is super important. That’s why B2B Commerce is built natively on the Salesforce Lightning Platform. It integrates out-of-the-box with Salesforce (Sales, Service, and Communities) to enable sales, service, and marketing to operate with intelligent customer 360 insights

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